09-2021
05-2016
Head of Navigation Maps, ADAS and Traffic
Mercedes-Benz AG
Research & Development, Digital Vehicle & Mobility
Daimler-Benz AG
10/1990 – 10/1996
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Daimler-Chrysler AG
10/1996 – 04/1999
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Daimler-Chrysler AG
10/1996 – 04/1999
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OneStepAhead GmbH
01/2000 – 07/2001
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OneStepAhead AG (CTO)
08/2001 – 11/2002
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OneStepAhead AG (CEO)
09/2001 – 10/2010
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CloudMade Deutschland GmbH (Managing Director)
10/2010 – 04/2013
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DaimlerMobilityServices
05/2013 – 04/2014
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moovel GmbH
04/2014 – 10/2015
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moovel group
10/2015 – 04/2016
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Mercedes-Benz AG
05/2016- 09/2021
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Terranet
since 09/2021
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As cars become increasingly software-driven, non-automotive companies gradually start viable claims on the driver’s seat. Of course, automakers fear should they lose their customers to software giants cars might become somehow commodity devices defined (and ruled) by software. If the automotive industry doesn’t toughen up their vehicle platforms to serve social media, enable locations based services and adopt the Internet of Things, the big software and Internet players will conquer and eventually dominate the automotive ecosystem.
Location-aware mobile services allow vehicles and drivers to share detected events; incidents and location over social media channels in real-time. Each individual who shares location-based data contributes to a richer, more accurate and real-time digital map of the world. Vehicles must no longer be part of an isolated digital ecosystem (embedded era) and need to be fully integrated into the everyday-lives of consumers (mobility era). Cars are extremely powerful and helpful sensors when it comes to real-time capturing our mobility world.
The potential data the automotive industry neglects and ignores today is much more valuable than they thought. The value of fully connected vehicles will be defined by the amount of collected data and the number of software apps utilizing an open and standardized automotive platform. Over time the (still new) relationship between automakers and software providers will show interesting symptoms of an ongoing transformation process.
Tasks and Achievements:
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- Founding and leading a Daimler lab for exploring and transferring new navigation technologies and trends into next Mercedes-Benz telematics systems
- Design software architecture and platform for a distributed component-based navigation system (MoNArch)
- Design, development and integration innovative navigation features from the consumer and web space, like what3words’s alternative addressing technology
- Design and development of an Indoor Navigation prototype for re-finding cars in multi-level parking facilities
- Exploring modern spatial database technologies (like graph databases) for navigation maps
- Design and development of a multi-stop routing algorithm optimized for electric vehicles for Mercedes-Benz’s coming vehicle model “EQ”
what3words
05/2016 – 03/2018
Summary
what3words – Say any 3words to navigate anywhere
- what3words is the simplest way to talk about location. Every 3 m x 3 m in the world has a unique 3 word address. Now every precise location – a restaurant front door, an airport car park entrance or a remote beachside viewpoint – has a simple and accurate address that’s far easier to input than a regular street address.
Contractor
- Daimler AG
My Contribution
- Design, development and integration innovative navigation features from the consumer and web space, like what3words’s alternative addressing technology
- Bring what3words into series production for all MBUX infotainment systems: A-Class 2018, S-Class and E-Class vehicles.
- Support Daimler’s investment process in what3words
Navigation Lab
05/2016 – 09/2021
Summary
Innovation and technology transfer for Mercedes-Benz infotainment and telematics head units and backend services
Contractor
Daimler AG
My Contribution
- Founding and leading a new Daimler navigation lab for exploring and transferring new technology trends into next telematics systems
- Design software architecture and platform for a distributed component-based navigation system (MoNArch)
- Design, development and integration innovative navigation features from the consumer and web space, like what3words’s alternative addressing technology
- Design and development of an Indoor Navigation prototype for re-finding cars in multi-level parking facilities
- Exploring modern spatial database technologies (like graph databases) for navigation maps
- Design and development of a multi-stop routing algorithm optimized for electric vehicles for Mercedes-Benz’s coming vehicle model “EQ”
- Responsible for the domain Digital Maps, Navigation, ADAS Functions, and real-time traffic devices
- Founded and managed a new Daimler innovation lab for exploring and transferring new industry & technology trends into navigation product line, like real-time map streaming and location based services
- Design software architecture, framework and prototype for a distributed component-based navigation system (MoNArch) and a real-time map streaming platform named LiveMap
MoNArch
- Developed a product strategy for both SD and HD (high-definition) map sourcing, processing, distribution and consumption, both in-vehicle and cloud-based
- Designed, developed, and integrated innovative navigation features from the consumer and web space, e.g. what3words’s alternative addressing technology
- Designed developed an Indoor Navigation Prototype featuring positioning, routing, guidance, and indoor maps for re-finding vehicles in multi-level or underground parking facilities
Startup Autobahn
February 26th 2018
The world’s biggest startup accelerator Plug and Play in cooperation with STARTUP AUTOBAHN awarded Daimler AG (me and my team) with its annual GLOBAL INNOVATION AWARD for the most successful startup program what3words.
In June 2021 I had decided to quit my work contract with Mercedes-Benz AG in order to open a new chapter in my professional career and joined the Swedish startup company Terranet.
